Kristen Stewart to be the face of Balenciaga perfumes

Kristen Stewart has been announced as the new face of Balenciaga’s fragrances. The “Twilight Saga” star, who has previously confessed to not knowing much about the fashion world, said she is excited to be involved with the "cool" brand as she has always been a big fan of the Spanish design house. "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is," Stewart said.

Creative director of the brand Nicolas Ghesquiere said the 21-year-old actress was great for Balenciaga because of her progressive character.

"Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga," Ghesquiere added.

Kim Kardashian launches wedding fragrance

Reality TV star Kim Kardashian, who will marry rocker Kris Humphries Aug 20, has created a special perfume to commemorate her wedding. The limited edition fragrance can be purchased via her website and Dash boutiques. "I thought it would be fun to create a special fragrance that represents this special time in my life! We’ve only produced 1,000 bottles?- one for me to wear on my wedding day, 200 for my bridal shower, and 799 for you guys!" the 30-year-old posted on micro-blogging site Twitter. Kim described the scent as "really soft, romantic and sensual".

Rachel Weisz: new face of Bulgari perfume

Actress Rachel Weisz is all set to be the new face of Bulgari’s Jasmin Noir fragrance. The British beauty - who married James Bond star Daniel Craig last week - will represent the brand for a new campaign shot by Mert Atlas and Marcus Piggott, starting in August. Weisz has previously admitted she has little knowledge about how to make herself look good. "I’m a bit of a wash-and-go kind of girl. I don’t know how to blow-dry my hair, so I never do. I have naturally big, frizzy hair, so I normally have at least two or three hair bands on my wrist."

"I don’t mind not having the blow-dried look - I like a little frizz - and its back in fashion, thanks God," she added.

Eva Mendes: new face of Angel perfume

Eva Mendes has become the new face of Thierry Mugler’s ‘Angel’ perfume, taking over from actress Naomi Watts who posed as the face in 2008. The 37 year old, Mendes, who revealed her new campaign is due out in September in New York, posed in a campaign picture, taken by Inez van Lansweerde and Vinoodh Matadin, in a strapless evening dress while holding the bottle of perfume close to her neckline.

Mugler had launched the star-shaped scent, which was specifically formulated to recreate childhood memories, and is famous for smelling just like chocolate, in 1992. The scent created by Givauden includes patchouli praline, caramel and vanilla.

Mariah Carey to launch perfume trio

Singer Mariah Carey is set to release a trio of perfumes named after her songs ‘Inseparable’, ‘Never Forget You’ and ‘Vision of Love’. The singer will launch Lollipop Splash the Remix in July this year, which will be a trio of the limited edition scents. The perfumes will be available in brightly-coloured bottles with notes including raspberry, peony and purple jasmine. "The fun notes are intended to demonstrate that fragrance shouldn’t be so serious also, the bright colours of the bottles really pop on counter," said Marcy Fisher, vice president, North America (Fragrance Marketing) at Elizabeth Arden, the global cosmetics empire. Carey is working with Fisher for her range of perfumes. "Mariah is always reinterpreting and mixing her music, keeping her brand relevant. She wanted to have the same effect with her fragrances, so she decided with this project to approach it from that perspective," Fisher added.

Reese Witherspoon to launch three fragrances

Actress Reese Witherspoon, who has long been the face of Avon, is releasing a set of three new fragrances with the cosmetic company this year. The actress will unveil ‘Love to the Fullest’ in April, followed by ‘Laugh Often’ in May, and ‘Live Without Regrets’ in August. "One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood - her emotions change from day to day. And now, her fragrance can too," said Reese. It is not the first time Witherspoon is releasing a fragrance through the brand. She also created ‘In Bloom’ when she first joined as the face of Avon.

Eva Mendes new face of Mugler's perfume

Actress Eva Mendes has replaced Naomi Watts as the face of Thierry Mugler’s Angel fragrance. A statement from the company has revealed the 36-year-old actress was chosen because they hope to play up the fragrance’s "sultry" qualities. "While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes, though her obviously flawless physical beauty is in perfect harmony with the fragrance," said a statement.

Mendes was previously the face of Calvin Klein’s Secret Obsession perfume, and now she will begin appearing in advertisements for Thierry Mugler from September.

Christina Aguilera to launch another perfume

Singer Christina Aguilera is set to launch a new fragrance named Secret Potion. Aguilera who also has a series of other perfumes, including Christina Aguilera, Christina Aguilera by Night and Royal Desire, took part in a photo shoot for the latest fragrance last week and brought her three-year-old son Max along. "He wasn’t feeling good, so she wanted to take care of him and make sure they were together. She’s trying to spend as much time as possible with him while she works, so Max brought his toys and played with his little cars while she did the shoot," said Christina.

"Growing up, I used to play with all the fragrances in my mother’s vanity. She had a taste for musky, sensual scents." Her previous scents have been inspired by her mother’s love of "sensual" fragrances.

Halle Berry encourages women to Reveal

Halle Berry has named her third fragrance ‘Reveal’ because she wants to encourage women to share their stories. The Oscar-winning actress has joined hands with cosmetics giant Coty to produce her new perfume and she expressed the hope that the fragrance which blends plumeria, peach and mimosa will allow women to reveal more of themselves. "Reveal is an invitation for women to share their story, to reveal some parts of themselves that they have not yet expressed. It has a perfect balance. Light and fresh, it becomes sexier and more mysterious as you wear it," she said.

The 44-year-old has previously admitted she was surprised by the success of her perfume range - her debut scent ‘Halle’ by Halle Berry was launched last year and ‘Pure Orchid’ just five months ago.

Now she hopes to repeat the success history once again with ‘Reveal’.

Fergie creates a perfume with Avon

Fergie thinks it was fate that she was asked to create a perfume with Avon. "They approached me, and what girl doesn’t want to have a fragrance? What was interesting to me was that my grandma was an Avon lady. My mom used to help her package all the Avon stuff and have these little parties, so for me it was just a sign," said Fergie. "I also love all the work they do with breast cancer and cancer survivors," she added. Fergie also revealed how she and Avon worked on the fragrance for two years as she wanted to get the smell just right.

"We worked on the fragrance for two years. They asked me for my favourite smells from childhood. Besides my mom’s lasagne, one of the things I thought of was my old rock ‘n’ roll leather jacket - I love the smell of that, and it matched my personality as well," she said.

"So now there’s a hint of leather in her perfume- Outspoken. I toughened it up a little bit," she added.

Pregnancy inspires Celine Dion perfume Pure Brilliance

Celine Dion has revealed that her new fragrance is inspired by her pregnancy.

The "Think Twice" singer, who already has a nine year old son Rene Charles and will give birth to twin boys later this year, admitted she bases her fragrances on what is going on in her personal life as it gives her the inspiration she needs.

"Probably because I’m carrying babies and I’ve been on vacation and I’m breathing great beach air and I’m with my family, I’s all about vacation and life," said Dion. The singer will release her eighth fragrance Pure Brilliance this month.

Halle Berry to launch her third fragrance

Oscar-winning actress Halle Berry is all set to launch her third fragrance ‘Reveal’.

"I’ve always wanted to have my own scent. When I was younger, I never wanted to smell like every other girl in class. Even as an adult, I’d mix different perfumes together," said Halle.

"Some days it would be great and people would say, ‘Oh, what fragrance is that?’ And I would say, “Well, it’s about five different ones!”

Halle has joined hands with cosmetics brand Coty to produce her new floral perfume "Reveal".

Steve Mormoris, senior vice president of global marketing at Coty, said, "Halle is an actress and a very emotional person - she loves art and beauty, and she’s a great creator. Halle’s fragrances resonate with the consumer much more than we thought. We are double in size".

"I guess we underestimated your fan base," he added.

Despite becoming an instant scent success, Halle, who has a two-year-old daughter Nahla, was uncertain her perfumes would be popular.

"We weren’t sure what to expect. I was more worried than anybody," Halle added.

The new scent will be available in both "mid-tier" department stores and mass market shops.