Fergie launches 2nd fragrance with Avon

Fergie, whose debut fragrance broke sales records for Avon last year, is set to launch her second perfume ‘Outspoken Intense’. The Black Eyed Peas singer announced plans to launch her second fragrance at an event to celebrate Avon’s 125th anniversary. The 36-year-old said that Outspoken Intense was inspired by “that moment of adrenaline and being fearless” before she goes on stage. The six-time Grammy winner also stars in a television commercial to promote the fragrance. It shows her spritzing herself with the fragrance ahead of a performance. She took to the stage at New York’s Madison Square Garden in an orange Diane von Furstenberg dress ahead of the debut screening. “It’s about that intense feeling I get before going on stage. That moment of adrenaline and being fearless,” said Fergie. She added that she played a large role in developing the scent. “I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted to add a little more edge. “Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being centre stage. “You feel an instant electrifying rush - a feeling like no other,” she added. Avon’s Jason King added: “We are thrilled to be working with Fergie again as she is a true representation of female empowerment.”

Reese Witherspoon to launch three fragrances

Actress Reese Witherspoon, who has long been the face of Avon, is releasing a set of three new fragrances with the cosmetic company this year. The actress will unveil ‘Love to the Fullest’ in April, followed by ‘Laugh Often’ in May, and ‘Live Without Regrets’ in August. "One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood - her emotions change from day to day. And now, her fragrance can too," said Reese. It is not the first time Witherspoon is releasing a fragrance through the brand. She also created ‘In Bloom’ when she first joined as the face of Avon.