Taylor Swift to launch debut fragrance Wonderstruck

Taylor Swift is set to launch her debut fragrance, Wonderstruck, and says she has bottled up the "feeling of love" in it. Swift has partnered with beauty company Elizabeth Arden to release Wonderstruck, a scent which features hints of apple blossom, raspberry, hibiscus, vanilla, and honeysuckle. "Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result," d her as saying. Swift revealed that the title of her perfume was plucked from the lyrics of her hit number "Enchanted".

"I wrote the lyric, ‘I’m wonderstruck, blushing all the way home’, about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think that Wonderstruck will play a role in creating some of those memories," she said.

Heidi Klum to launch debut fragrance Shine

Supermodel Heidi Klum is set to launch her debut fragrance Shine and says she wanted it to be "luxurious and expensive-smelling". Klum has teamed up with Coty to create the fragrance, which will come out in September." There are different moods that as a fragrance creator you can travel to. For my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling because I think there are so many perfumes out there that smell cheap and too sweet," said Klum. Klum will appear in the commercials for Shine and it is priced at $17 for 15ml, $28 for 30ml and $35 for a 50ml bottle.

Fergie launches 2nd fragrance with Avon

Fergie, whose debut fragrance broke sales records for Avon last year, is set to launch her second perfume ‘Outspoken Intense’. The Black Eyed Peas singer announced plans to launch her second fragrance at an event to celebrate Avon’s 125th anniversary. The 36-year-old said that Outspoken Intense was inspired by “that moment of adrenaline and being fearless” before she goes on stage. The six-time Grammy winner also stars in a television commercial to promote the fragrance. It shows her spritzing herself with the fragrance ahead of a performance. She took to the stage at New York’s Madison Square Garden in an orange Diane von Furstenberg dress ahead of the debut screening. “It’s about that intense feeling I get before going on stage. That moment of adrenaline and being fearless,” said Fergie. She added that she played a large role in developing the scent. “I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted to add a little more edge. “Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being centre stage. “You feel an instant electrifying rush - a feeling like no other,” she added. Avon’s Jason King added: “We are thrilled to be working with Fergie again as she is a true representation of female empowerment.”

Liz Taylor’s White Diamonds best selling fragrance

Elizabeth Taylor’s ‘White Diamonds’ remains the world’s best-selling celebrity fragrance of all time - 20 years after it first launched. It is estimated that the global sales of the scent, which is manufactured by Elizabeth Arden, reached 61.3 million pounds in 2010. The Oscar-winning actress, who died on Wednesday at the age of 79, was one of the first stars to launch a signature fragrance with any success.

Follow-up perfumes, which include ‘Diamonds and Emeralds’, ‘Diamonds and Rubies’ and ‘Black Pearls’ also continue to enjoy retail success, with sales of 76.9 million pounds in 2010.

‘White Diamonds’ sold for 200 pounds an ounce when it first launched in 1991 at the Marshall Field and Co department store in New York.

A private tea with the actress was on offer to the first 150 customers who bought a 300-an-ounce pounds limited edition.

Elizabeth Arden chairman E. Scott Beattie reassured consumers that the perfume range would not be discontinued.

“White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal,” he said.

“Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much,” he added.

Boasting 10 fragrances, Taylor launched her first ‘Passion’ in 1987 and released Violet Eyes in 2010.

With no major acting work in the last 10 years, the star’s fragrance sales enabled her to give generously to charity and maintain her lavish lifestyle.

A year after its launch, ‘White Diamonds’ won Women’s Fragrance of the Year and Best National Advertising TV Campaign for a Women’s Fragrance at The Fragrance Foundation’s FiFi Awards.
In 2009, it came first in the Fragrance Hall of Fame along with ‘Davidoff Cool Water’.

Jennifer Aniston’s fragrance inspired by her friends

Actress Jennifer Aniston says she found it easy to create her own fragrance as she drew inspiration from her near and dear ones. The actress and her friends have a long standing tradition of creating perfumes for each other to wear on their wedding day and she admitted her debut scent "Jennifer Aniston" evolved from there. "I’ve always loved to combine different scents to come up with my own unique thing. One tradition I have with my friends is that when one of us gets married, we have a tonne of fragrance oils and pretty bottles at the bachelorette party. Everyone puts a drop or two in a bottle for the bride and makes a wish, and the bride wears our creation on her wedding day," said Aniston.

She, however, said she would never want to launch her own clothing line. "I love clothes, but I don’t know what to put on myself, let alone others. I have a lot of help getting dressed."

Beyonce Knowles’s new sensual fragrance, Heat Rush

Singer Beyonce Knowles says she wants every woman to feel sensual when they wear her new perfume, Heat Rush. "I created Heat Rush to bring the feeling of warmth and sensuality to every woman who wears it. It’s feminine and sexy, fresh and beautiful," said Beyonce. The 29-year-old’s fragrance is a mix of floral bouquet and hints of honey and musk. "I wanted this to be something that made you feel like you could conquer anything, and take over the world. Strength was something important, because a lot of my songs I write for my women, to empower them," she said.

”When I spray it, I feel feminine, I feel like a woman. I can leave a lasting impression.”

Heat Rush is a follow up to her debut fragrance - Beyonce Heat.