Amrita Rao on cover of Maxim India

Actress Amrita Rao, who has shaken off her girl-next-door image with a sexy makeover, is the latest covergirl of the men’s magazine ‘Maxim” and believes that she is one of the most desirable actors in Bollywood.

The 28 year old actress who played the coy beauty in films like ‘Vivaah’ and ‘Ishq Vishq’ went for a glamorous makeover for ‘Shortcut’ and she continues to sizzle on the cover of the magazine’s October issue.

"Gracing the cover of India’s largest selling men’s magazine was a fantastic opportunity and it just goes to show that I am one of the most desirable actors in tinsel town," said Amrita Rao.

The actress who had reportedly gone under the knife to boost her assets, was photographed wearing a curve hugging white mini said that she was happy with the cover as it made her look sexy without baring it all.

"Maxim represents the sensual woman, the woman within, who reveals her darkest, sauciest secrets. I loved the cover a lot as it portrayed me as natural and sexy without baring everything," said the actress.

The magazine has produced covergirls like Minissha Lamba, Neetu Chandra, Sheryln Chopra and Jiah Khan in earlier editions.

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Amrita Rao sports a new look for the Miss Players campaign

The pretty and extremely talented Amrita Rao has been the face of 'Miss Players'- a trendy, fashion brand for the young woman to make a lively and playful style statement. The commercials showcase a completely different and much more glamorous looking Amrita who seems to be as much at ease playing the glam doll as she is playing the girl next door.

Amrita, who is known mainly for her girl next door type of characters, in films like Ishq Vishk, Vivah etc has gone in for a complete makeover that indeed goes well with the brand. The tagline of 'Miss Players' is 'Play it Cool' and must say Ms. Rao with her own vibrant and youthful personality stylishly brings alive the spirit of fun and playfulness.

Amrita was last seen in the 'Kwality Walls Cornetto' along with the members of the band, Jal. While in that commercial she played the sweet teenager who enjoys her 'Cornetto' with her special someone, this campaign has Miss Rao sporting a variety of different looks ranging from trendy to funky and casual to classy. The 'Miss Players' Spring Summer 08 collection is available at the 6 'Miss Players' exclusive stores and also at 47 'John Players' stores in key cities across the country. The range comprising of casual wear, party wear and work wear is attractively priced in the range of Rs.300 to Rs.1000.

The 'Miss Players' range spans across trendy tops, funky denims, smart trousers and stylish dresses along with a whole range of cool fashion accessories which has been designed keeping in mind the tastes of the female youth of the country.

Amrita Rao in a New Avtar in Sajjanpur

Amrita Rao is on a new high having starred in Welcome to Sajjanpur directed by the legendary director, Shyam Benegal.

Asked how she felt acting in a comedy by the famous director, Amrita Rao said, “I am super duper excited. Being a part of a Shyam Benegal movie was actually a high point for me when I first read the script. He is somebody who is liked and revered by everyone in my community.”
She recounted how she was impressed with his film Zubeida and when she got an offer from him, she had no qualms in accepting.

Asked how she landed the role, she said,” He said that he had seen me in Vivah and felt that I most appropriately suited the role in terms of look and age and all that he was looking for. So yes…I got lucky .

Is Sajjanpur a different sort of comedy? “The film is a fascinating story of the people living in this village called Sajjanpur. Mahadev is the protagonist of the film and he’s the common factor amongst all the characters in the film. He is the only literate guy in the village and everybody comes to him to write their letters.

The village Sajjanpur is full of mad-hatters and we want people to come and forget their own world come into this small village and have fun with us.

Not just that, in fact when you come out of the theatres, you will realize that in retrospect, some of the things, which you laughed about during the film, are some of the grave issues that our country is facing.

Even today in the so-called modern India there are villages like Sajjanpur which face the issues that the film portrays.” explains Amrita Rao.

Welcome to Sajjanpur ready to get released

Shyam Benegal’s film “Welcome to Sajjanpur” has been selected for the London Film Festival 2008 which will be held in mid Oct. The film features Shreyas Talpade, Amrita Rao, Divya Dutta and Ila Arun. The film reportedly will release on 19th September.

Amrita Rao seemingly took lots of pain to get into her character. She played a simple village woman who is a potter by profession. Amrita learnt pottery wearing the clothes which she was required to wear for the movie in order to lend credibility to the character. She also wore make up to make her look darker than she is as the character demanded it. “Being a potter, my character needed to have a very sun-tanned look. So, although my make-up is minimalistic, I have donned make-up to look dusky,” added miss Rao.

The film was originally titled Mahadev ka Sajjanpur and it is about a guy who is one of the few educated young men from Sajjanpur and who makes his living by writing letters. It is a comedy film set in the fictitious small village ‘Sajjanpur’. However, it is yet to be seen whether it succeeds to entertain the Indian crowd.

Amrita Rao turns Red Hot- features on cover of Verve this month

The petite girl next door, Amrita Rao has suddenly turned red hot. And the latest issue of Verve proves all this.

Amrita Rao features on the cover of the latest edition of the fashion magazine Verve and she is looking more stunning then ever.

Her eyes signified the mist of the glacier dew. Her pout makes for a perfect geometrical figure. Such is the perfection of this lass that she makes heads turn every time people see a glimpse of her.

Having made her debut with a non-starter Ab Ke Baras, she wasted no time in making a fixed place for herself not just in her fans' hearts, but also in Bollywood! What followed after that was an array of Hits for this Miss. She slowly carved her niche in Bollywood.

Post her classic portrayal of the cool-turned-coolest Sanjana in the superhit Main Hoon Na, Amrita Rao suddenly became the unanimous choice for all the filmmakers. No wonder then, it was not just raining hit films, but also big banners for this reigning babe.

If Bollywood was not just enough, Amrita tasted unprecedented success down south also. She was the flavor of the season everywhere, a season that lasted for the whole year.

One really needs to give it to this chic for having kept her personal and professional life totally apart from each other! While one gets totally besotted with her onscreen romance with the heroes, Amrita refuses to provide fodder for any off-screen gossips!

With her Mahadev Ka Sajjanpur and Victory coming up, one just cannot hold onto the sparkler called 'Amrita Rao' to ignite the silver screen with her golden presence.

Way to go Amrita!!

Amrita Rao For Miss Players

Apparel major ITC Lifestyle Retailing recently launched its Miss Players line of trendy fashion wear targeting ‘the vivacious young woman between 18-25 years’.

Well-known film actor Amrita Rao, ‘with her vibrant and youthful personality’, will be the face of the brand, ‘stylishly bringing alive the spirit of fun and playfulness’, the company said.

Miss Players offers ‘a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear’ in the Rs.495 to Rs.995 price brand, the company said in a statement.

‘Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of ‘style with a playful side’ is also reflected in the tagline for the brand – ‘Play it Cool’,’ the statement added.