Tiger Woods Nike ad - worst celebrity endorsement of 2010

Golfer Tiger Woods has been named the worst celebrity endorsement of 2010. According to a US study, titled "Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness", Woods was the worst celebrity spokesman last year with his endorsement of Nike. TV advertisements featuring Woods lifted the value of a campaign by minus 30 per cent, the study by Ace Metrix, who measure television advertising effectiveness, revealed.

The study, which tested more than 2600 television ads in 2010, found the best endorsement was Peyton Manning, quarterback for the Indianapolis Colts.

Elin Nordegren puts Tiger Woods jewels on sale

It seems Tiger Woods’ ex wife Elin Nordegren wants to part with every thing linked to the ace golfer. Nordegren is ready to auction the jewellery, which Woods bought her.

The former Swedish model hopes to make more than 1million pounds from the sale of jewellery.

The treasures are believed to include Erin’s 200,000 pounds antique diamond engagement ring.

Rachel Uchitel to rekindle romance with Tiger Woods

Rachel Uchitel was the first woman to be accused of having an affair with Tiger Woods and now the lady wants to rekindle a relationship with the golfer.

Woods’ divorce from Elin Nordegren, his wife of six years, was finalised this week. The settlement cost 500 million dollars to Woods.

According to TMZ, Rachel Uchitel has told a friend that she would “give up everything” to be with the sportsman again.

“I feel horrible for him. He loved her but he was in love with me. I hope he remembers that was real and reaches out to me,” she said.

The 35 years old, Uchitel, a New York nightclub promoter, was first linked to Woods by the National Enquirer magazine in November.

Tiger Woods' mistress Rachel Uchitel caught in White Bikini on Florida Beach

Rachel Uchitel - the first of Tiger Woods’ 15 alleged mistresses - was caught strolling in a bikini on the sands at Palm Beach, Florida.

The 34 year old nightclub hostess, who refuses to discuss Woods beyond denying having an affair with him, had a Christmas beach holiday close to her family in Florida.

According to a news website, Woods and his wife were arguing over the golfer’s alleged relationship with Uchitel just before he crashed his Cadillac Escalade into a water hydrant and a tree outside his Florida mansion.

The sources say that Woods and Uchitel were texting each other less than an hour before the accident on Thanksgiving.