Heidi Klum is all set to launch her new signature fragrance. The 37-year-old German beauty has signed a deal with global beauty company Coty Inc to develop and market the new scent titled ‘
Heidi Klum Shine’. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. "I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!" said Klum in a press statement. The mother of four has designed an active wear collection already and hosted three TV shows.
"Heidi is an international powerhouse and role model and her fragrance wil bring her even closer to her adoring fans around the world," said Bernd Beetz, Chief Executive Officer, Coty Inc.
‘Heidi Klum Shine’ is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the company’s Coty Beauty division.
Supermodel Heidi Klum is set to launch her debut fragrance Shine and says she wanted it to be "luxurious and expensive-smelling". Klum has teamed up with Coty to create the fragrance, which will come out in September." There are different moods that as a fragrance creator you can travel to. For my first one, I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling because I think there are so many perfumes out there that smell cheap and too sweet," said Klum. Klum will appear in the commercials for Shine and it is priced at $17 for 15ml, $28 for 30ml and $35 for a 50ml bottle.
