Saturday, June 25

Eva Mendes: new face of Angel perfume
Eva MendesEva Mendes has become the new face of Thierry Mugler’s ‘Angel’ perfume, taking over from actress Naomi Watts who posed as the face in 2008. The 37 year old, Mendes, who revealed her new campaign is due out in September in New York, posed in a campaign picture, taken by Inez van Lansweerde and Vinoodh Matadin, in a strapless evening dress while holding the bottle of perfume close to her neckline.

Mugler had launched the star-shaped scent, which was specifically formulated to recreate childhood memories, and is famous for smelling just like chocolate, in 1992. The scent created by Givauden includes patchouli praline, caramel and vanilla.

Sunday, May 8

Eva Mendes & Naomi Watts: Pantene's new faces
Eva MendesActress Eva Mendes and Naomi Watts have been named as the new celebrity ambassadors for haircare brand Pantene. Mendes will feature in Pantene’s Breakage to Strength collection, while Watts will be seen in Flat to Volume range. Both will appear in their respective ads from July onwards. "The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged. With Pantene I can use all of these tools and still keep my hair healthy. It’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot," said Mendes.

Watts said: "I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions. I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for."

Both the actresses will appear in TV and print ads, in-store displays, iMedia and public relations campaigns.

Saturday, March 19

Eva Mendes new face of Mugler's perfume
Eva MendesActress Eva Mendes has replaced Naomi Watts as the face of Thierry Mugler’s Angel fragrance. A statement from the company has revealed the 36-year-old actress was chosen because they hope to play up the fragrance’s "sultry" qualities. "While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes, though her obviously flawless physical beauty is in perfect harmony with the fragrance," said a statement.

Mendes was previously the face of Calvin Klein’s Secret Obsession perfume, and now she will begin appearing in advertisements for Thierry Mugler from September.

Wednesday, March 2

Eva Mendes named Reebok EasyTone ambassador
Eva Mendes - Reebok EasyTone AmbasadorEva Mendes has been named as the new ambassador of Reebok EasyTone. Following in the footsteps of supermodel Helena Christensen and British beauty Kelly Brook, the 36-year-old actress will become the face of the toning trainers - which tone leg and buttocks muscles. "I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone - it gives me a little extra as I go about my daily activities," said Mendes. "Between long days on the set and travel, it’s not always possible to get a full workout in, so I have to make the time I have count. As an actress, being fit is important, and EasyTone is my great secret," she added. Reebok International president Uli Becker says the "Other Guys" actress was chosen as the new EasyTone ambassador because she is "committed to fitness".

"Eva Mendes fits perfectly with Reebok and EasyTone – she’s fun, inspirational, committed to fitness and a style icon to women around the world," Becker said.

"EasyTone is about helping women get a better body with every move, and it’s clear Eva’s been pretty active because she looks great," he added.

Friday, July 16

Eva Mendes feels nervous for cameras
Eva MendesHollywood actress Eva Mendes admits she has "worked hard" to "love" herself, but still gets nervous before cameras.

The 36 year old beauty confesses having worked hard to become confident in her skin, and she thinks it is why people like her.

"I have worked very hard to love myself, and I do. I think that’s what people may respond to with me. Cause there are a ton of beautiful girls in this business with beautiful bodies," she added.

However, the ‘Hitch’ star also admits she still gets nervous performing intimate scenes in films despite considering herself "attractive".

"When other actresses who aren’t thought of, maybe, as being as attractive to do full-frontal, they’re called brave. Nobody has ever said, ‘Eva, you’re so brave for doing full-frontal scenes.’ Just because I’m attractive doesn’t mean it’s not scary. Why am I not brave?," Mendes said.

The actress also wants to be known as more than just a "sexy" woman, although admits her image is her own responsibility to deal with.

"I’m definitely responsible for the image that I put out there. But it does become frustrating, because I don’t want ‘sex’ to be my defining characteristic. I’d love for my ambition and will and intellect and sense of humour to define me as well”, said the actress.

Monday, November 30

Eva Mendes wanted to be a nun in childhood
Eva MendesGhost Rider actress Eva Mendes says she wanted to be a nun since childhood, but gave up her dream after realising that nuns didn’t get paid.

"We grew up, not in a poor, poor family, but lower middle class - a lot of bills and my mother was always stressing about money and stuff. And I would promise her, “Mum, I’m gonna buy you a house and pay all your bills one day”.

"My older sister said, “How you gonna do all this? Don’t you know nuns don’t get paid?” And I was like, “What?”, the actress has quoted.

Otherwise, Mendes felt a convent career would have been perfect for her.

Thursday, July 30

Eva Mendes too Voluptuous for clothes
Eva MendesLatin beauty Eva Mendes has revealed that she finds it difficult to find tasteful clothes because her body is too voluptuous.

The 35-year-old Cuban beauty who is considered one of the world’s sexiest woman, said that her abundant curves can make even the most demure clothes look distasteful.

"There are certain dresses that are like, “Oh, this is really feminine. This isn’t sexy at all”, but then I’d try it on and it just looks all different. I think it comes down t0 being voluptuous, and if your body’s a certain way, then things can go distasteful in a second," said the “Hitch” star.

The former model who has posed toplezz for a sultry Calvin Klein advertising campaign said that she loves her body nonetheless.

"I love my curves and I embrace them, but I have to walk a fine line," said Mendes.

The actress who had undergone a short spell in rehab last year after an emotional meltdown said that therapy has helped her get in touch with herself.