Eva Mendes named Reebok EasyTone ambassador

Eva Mendes has been named as the new ambassador of Reebok EasyTone. Following in the footsteps of supermodel Helena Christensen and British beauty Kelly Brook, the 36-year-old actress will become the face of the toning trainers - which tone leg and buttocks muscles. "I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone - it gives me a little extra as I go about my daily activities," said Mendes. "Between long days on the set and travel, it’s not always possible to get a full workout in, so I have to make the time I have count. As an actress, being fit is important, and EasyTone is my great secret," she added. Reebok International president Uli Becker says the "Other Guys" actress was chosen as the new EasyTone ambassador because she is "committed to fitness".

"Eva Mendes fits perfectly with Reebok and EasyTone – she’s fun, inspirational, committed to fitness and a style icon to women around the world," Becker said.

"EasyTone is about helping women get a better body with every move, and it’s clear Eva’s been pretty active because she looks great," he added.

Bipasha Basu pairs with Yuvraj Singh for Reebok Brand Promotion

The cricketer with “Six” appeal, Yuvraj Singh may not have made it to the Indian Test squad that recently played against Sri-Lanka in the Emerald Isle. However, the handsome cricketer surely made the most of his free time by attending reality shows as chief-guest and even continuing with his string of endorsements.The actor features in the latest campaign of sports-brand Reebok and giving him company is one of Bollywood's hottest babe- Bipasha Basu. The chemistry between Yuvraj and Bipasha is definitely sizzling with one known for his Six appeal and the other for her Sex appeal.

If the buzz is to be believed then Yuvraj was not the first choice for this sporty campaign. Bipasha Basu's boyfriend John Abraham was first offered this campaign but the hunky actor backed out due to his prior commitment with another brand (Wrangler). Must say John's loss is Yuvi's gain. As they say in cricket, catches win matches and for Yuvi this one surely is a prized catch.

Bipasha who was recently seen at her glamorous best in last week's release Bachna Ae Haseeno is back looking super-duper fit in this campaign. In fact Bipasha who thoroughly enjoyed the experience working with Yuvraj had this to say, "Working with Yuvi is great fun and he is a complete bundle of energy" Bips also had few words of praise for brand Reebok, "You can call Reebok a confluence of sorts and style. I associate with it, as it is the kind of clothing I wear, being a fitness conscious person myself. I am sporty person and these clothes are a part of my life. The stylish clothes and patterns are simply amazing"

You can watch The Reebok Brand Promotion Video here...