Liz Taylor’s White Diamonds best selling fragrance

Elizabeth Taylor’s ‘White Diamonds’ remains the world’s best-selling celebrity fragrance of all time - 20 years after it first launched. It is estimated that the global sales of the scent, which is manufactured by Elizabeth Arden, reached 61.3 million pounds in 2010. The Oscar-winning actress, who died on Wednesday at the age of 79, was one of the first stars to launch a signature fragrance with any success.

Follow-up perfumes, which include ‘Diamonds and Emeralds’, ‘Diamonds and Rubies’ and ‘Black Pearls’ also continue to enjoy retail success, with sales of 76.9 million pounds in 2010.

‘White Diamonds’ sold for 200 pounds an ounce when it first launched in 1991 at the Marshall Field and Co department store in New York.

A private tea with the actress was on offer to the first 150 customers who bought a 300-an-ounce pounds limited edition.

Elizabeth Arden chairman E. Scott Beattie reassured consumers that the perfume range would not be discontinued.

“White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal,” he said.

“Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much,” he added.

Boasting 10 fragrances, Taylor launched her first ‘Passion’ in 1987 and released Violet Eyes in 2010.

With no major acting work in the last 10 years, the star’s fragrance sales enabled her to give generously to charity and maintain her lavish lifestyle.

A year after its launch, ‘White Diamonds’ won Women’s Fragrance of the Year and Best National Advertising TV Campaign for a Women’s Fragrance at The Fragrance Foundation’s FiFi Awards.
In 2009, it came first in the Fragrance Hall of Fame along with ‘Davidoff Cool Water’.

Elizabeth Taylor wants her story to be published

Elizabeth Taylor, who is struggling from congestive heart failure, wants her life story in her own words to be published after her death. The actress, who was married eight times to seven men, has kept detailed handwritten diaries since being signed by MGM for 61 pounds a week in 1943 as an 11-year-old child star after her breakthrough role in Lassie Come Home. “Every important event, thought and feeling she has ever had is contained in those diaries, which have been added to and stored in a bank vault for decades,” said a close family friend. “Her express wish is that they are published when she is gone as an enduring legacy to an amazing life and career. “She has always regarded the diaries as more precious than any of her other possessions, including her fabulous collection of jewellery,” the friend said. And the 79-year-old actress has stipulated that all profits be donated to her AIDS foundation.

However, Taylor has left strict instructions as to how her thousands of diary entries should eventually be edited.

“There are key sections she doesn’t want boiled down in any way, shape or form. Among those are page after page of her heartfelt feelings for Richard Burton, who she still considers to be her soulmate for all time,” the family friend said.

Elizabeth Tayler’s perfume emerges best seller

Elizabeth Taylor has emerged the celebrity with the best-selling perfume of all times beating the likes of Britney Spears and Sarah Jessica Parker.

According to a survey by Euromonitor International, the Hollywood legend’s fragrance “White Diamonds”, which was first released by Elizabeth Arden in 1991, took in 67.2 million USD in 2008.

She is followed by rapper Sean ‘Diddy’ Combs who came in second with his “Unforgivable” scent, which raked in 48.5 million USD.

The third place was taken by singer Celine Dion’s self-named perfume while ‘Sex and the City’ star Sarah Jessica Parker’s “Lovely” fragrance notched the fourth spot.

Others in the list include popstar Jennifer Lopez who came in at number seven with her fragrance “Glow” and Spears was eighth with “Curious”.

Liz Taylor to open jewelry boutique

Elizabeth Taylor is all set to open a Hollywood jewellery boutique.

According to a source, Liz would launch Luxury Jewels of Beverly Hills on Saturday.

The ailing actress very rarely makes a public appearance.

She was last seen at friend Michael Jackson’s funeral in the summer.

The 77 year old recently underwent surgery to repair a leaky heart valve.

And the veteran beauty is a keen tweeter and kept fans updated of her progress via the micro-blogging medium.