Friday, January 9
Tuesday, December 30
Monday, December 29
Very recently Katrina Kaif who voted the sexiest woman by a UK based magazine and now it seems that she is quite allured by the tag. And after dethroning beauty queen Aishwarya Rai from the high chair of a brand ambassador of a famous diamond jewellery brand (Nakshatra), Katrina surely is flying high.So how was it like to replace Ash to grab this plum project?
"It is nothing of that sort. It's just like any other profession. Nobody replaces anyone but the people behind the brand plan accordingly, looking for a change and keeping in mind the freshness and feel of their product. Aishwarya certainly looked awesome in earlier advertisements and now even I'm happy to be associated with it," Katrina gives a politically correct answer.
So what is it that Katrina looks for while endorsing a brand? Is it money or the happiness of throwing out the existing brand ambassador or is it something else?
"A lot of offers come my way every now and then, but I am very choosy. That's the reason you see me in very few ads. I prefer to work in them only if I feel they are worth it. I take my own decisions with a little research on that product, a bit of satisfaction and finally my gut feeling. I don't consult anyone before signing on the dotted line," says she.
Katrina has surely come a long way and needs no godfathers anymore.
Tuesday, September 2
Katrina Kaif is enormously considered as the lucky mascot and is synonymous with success with 6 back to back hits in Bollywood. The latest being Singh Is Kinng.
Besides being the lucky charm for the producers, katrina is also considered greatly in the endorsement circles. Lately she had signed the most prestigious jewellery brand Nakshatra, endorsed by Aishwarya Rai earlier, which was synonymous with power.
Nakshatra signifies success and Katrina fits the bill perfectly, as evidenced by her 6 successive hits in a row, a record of sorts in Bollywood.
Officials of Nakshatra are ecstatic over the new signing as the sales of Nakshatra has accelerated and has tripled coinciding with the festival season and the fact that she's lucky Mascot that's why the campaign is called “Goddess of Luck”. Indeed Katrina has got the Midas touch.
Says the source "Katrina was always the first choice for Nakshatra, as she has the perfect brand attributes that is in synergy with Nakshatra which signifies success and an achiever bent of mind. And Katrina is the epitome of success"
Sources from Nakshatra also reveal, “Everyone wants to have a piece of Katrina's Luck”.
Besides being the lucky charm for the producers, katrina is also considered greatly in the endorsement circles. Lately she had signed the most prestigious jewellery brand Nakshatra, endorsed by Aishwarya Rai earlier, which was synonymous with power.
Nakshatra signifies success and Katrina fits the bill perfectly, as evidenced by her 6 successive hits in a row, a record of sorts in Bollywood.
Officials of Nakshatra are ecstatic over the new signing as the sales of Nakshatra has accelerated and has tripled coinciding with the festival season and the fact that she's lucky Mascot that's why the campaign is called “Goddess of Luck”. Indeed Katrina has got the Midas touch.
Says the source "Katrina was always the first choice for Nakshatra, as she has the perfect brand attributes that is in synergy with Nakshatra which signifies success and an achiever bent of mind. And Katrina is the epitome of success"
Sources from Nakshatra also reveal, “Everyone wants to have a piece of Katrina's Luck”.
Monday, August 4
Nothing is said to be permanent in Bollywood. The wheels of fortune at the Box-Office changes every Friday depending upon the 'sale-brity' quotient of the celebrity. In other words, someone's loss is another's gain.
This was exactly the case with Aishwarya Rai Bachchan, who was till late considered as the most saleable celebrity globally. But, little did anyone expect that she will be toppled by a relative newcomer like Katrina Kaif. The news that took recently the air out of Bollywood and the modeling world is that Aishwarya Rai has been replaced by Katrina Kaif, for a whopping amount, to be the Brand Ambassador of Nakshatra range of jewelry.
But wait! The story does not end there. The news is that Katrina was apparently not the first choice for Nakshatra! According to the most reliable sources, the first choice of Nakshatra was Deepika Padukone, who had almost signed the dotted lines till she realized that the contract did not contain what she had asked for. To simplify it further, Deepika had agreed to endorse the said brand (only on a national level) for a certain amount. But the Nakshatra officials wanted her not just to endorse Nakshatra, but its sub-brands as well and that too on a global level, which Deepika refused for obvious reasons. And naturally, Deepika's loss turned out to be Katrina's gain.
Such is the big, bad and unpredictable world of glamour!
This was exactly the case with Aishwarya Rai Bachchan, who was till late considered as the most saleable celebrity globally. But, little did anyone expect that she will be toppled by a relative newcomer like Katrina Kaif. The news that took recently the air out of Bollywood and the modeling world is that Aishwarya Rai has been replaced by Katrina Kaif, for a whopping amount, to be the Brand Ambassador of Nakshatra range of jewelry.
But wait! The story does not end there. The news is that Katrina was apparently not the first choice for Nakshatra! According to the most reliable sources, the first choice of Nakshatra was Deepika Padukone, who had almost signed the dotted lines till she realized that the contract did not contain what she had asked for. To simplify it further, Deepika had agreed to endorse the said brand (only on a national level) for a certain amount. But the Nakshatra officials wanted her not just to endorse Nakshatra, but its sub-brands as well and that too on a global level, which Deepika refused for obvious reasons. And naturally, Deepika's loss turned out to be Katrina's gain.
Such is the big, bad and unpredictable world of glamour!
