Kristen Stewart to be the face of Balenciaga perfumes

Kristen Stewart has been announced as the new face of Balenciaga’s fragrances. The “Twilight Saga” star, who has previously confessed to not knowing much about the fashion world, said she is excited to be involved with the "cool" brand as she has always been a big fan of the Spanish design house. "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is," Stewart said.

Creative director of the brand Nicolas Ghesquiere said the 21-year-old actress was great for Balenciaga because of her progressive character.

"Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga," Ghesquiere added.

Kim Kardashian launches wedding fragrance

Reality TV star Kim Kardashian, who will marry rocker Kris Humphries Aug 20, has created a special perfume to commemorate her wedding. The limited edition fragrance can be purchased via her website and Dash boutiques. "I thought it would be fun to create a special fragrance that represents this special time in my life! We’ve only produced 1,000 bottles?- one for me to wear on my wedding day, 200 for my bridal shower, and 799 for you guys!" the 30-year-old posted on micro-blogging site Twitter. Kim described the scent as "really soft, romantic and sensual".

Rachel Weisz: new face of Bulgari perfume

Actress Rachel Weisz is all set to be the new face of Bulgari’s Jasmin Noir fragrance. The British beauty - who married James Bond star Daniel Craig last week - will represent the brand for a new campaign shot by Mert Atlas and Marcus Piggott, starting in August. Weisz has previously admitted she has little knowledge about how to make herself look good. "I’m a bit of a wash-and-go kind of girl. I don’t know how to blow-dry my hair, so I never do. I have naturally big, frizzy hair, so I normally have at least two or three hair bands on my wrist."

"I don’t mind not having the blow-dried look - I like a little frizz - and its back in fashion, thanks God," she added.

Eva Mendes: new face of Angel perfume

Eva Mendes has become the new face of Thierry Mugler’s ‘Angel’ perfume, taking over from actress Naomi Watts who posed as the face in 2008. The 37 year old, Mendes, who revealed her new campaign is due out in September in New York, posed in a campaign picture, taken by Inez van Lansweerde and Vinoodh Matadin, in a strapless evening dress while holding the bottle of perfume close to her neckline.

Mugler had launched the star-shaped scent, which was specifically formulated to recreate childhood memories, and is famous for smelling just like chocolate, in 1992. The scent created by Givauden includes patchouli praline, caramel and vanilla.

Mariah Carey to launch perfume trio

Singer Mariah Carey is set to release a trio of perfumes named after her songs ‘Inseparable’, ‘Never Forget You’ and ‘Vision of Love’. The singer will launch Lollipop Splash the Remix in July this year, which will be a trio of the limited edition scents. The perfumes will be available in brightly-coloured bottles with notes including raspberry, peony and purple jasmine. "The fun notes are intended to demonstrate that fragrance shouldn’t be so serious also, the bright colours of the bottles really pop on counter," said Marcy Fisher, vice president, North America (Fragrance Marketing) at Elizabeth Arden, the global cosmetics empire. Carey is working with Fisher for her range of perfumes. "Mariah is always reinterpreting and mixing her music, keeping her brand relevant. She wanted to have the same effect with her fragrances, so she decided with this project to approach it from that perspective," Fisher added.

Reese Witherspoon to launch three fragrances

Actress Reese Witherspoon, who has long been the face of Avon, is releasing a set of three new fragrances with the cosmetic company this year. The actress will unveil ‘Love to the Fullest’ in April, followed by ‘Laugh Often’ in May, and ‘Live Without Regrets’ in August. "One day, she feels joyful and playful. The next, optimistic and modern. And sometimes, she exudes a sensual and sexy attitude. The Avon woman isn’t defined by one mood - her emotions change from day to day. And now, her fragrance can too," said Reese. It is not the first time Witherspoon is releasing a fragrance through the brand. She also created ‘In Bloom’ when she first joined as the face of Avon.