Rihanna is new face of Emporio Armani Jeans

Singer Rihanna has become the new face of Emporio Armani innerwear and Armani Jeans. The singer will appear in advertisements for the fall-winter 2011-2012 collection of the Italian fashion house which will go on air in September. The ads were shot in New York. "We are excited to have Rihanna supporting us in our celebration and building a new generation of fans," said Markus Pinger, representative of the brand. The cosmetics brand teamed up with the 23-year-old to celebrate their 100th anniversary and released a photo of her posing seductively.

The brand earlier roped in stars like David and Victoria Beckham, Cristiano Ronaldo, and Megan Fox to represent it.

Mila Kunis accepts a date with Marine Sgt. Scott Moore

Marine Sgt. Scott Moore has a big date coming up when he returns from military service in Afghanistan. The data systems technician gained fame - and apparently a date with actress Mila Kunis - when he posted a video on YouTube last week inviting the ‘Black Swan’ star to accompany him to the Marine Corps Ball in Greenville, N.C., in November. The annual event marks the founding of the Marines in 1775. Kunis learned of the video during a recent interview with her ‘Friends With Benefits’ co-star, Justin Timberlake, who urged her to fulfil her patriotic duties. Kunis agreed to the date, saying, "I’ll go." Her publicist, Melissa Raubvogel, had no comment. Moore said Tuesday that he made the video after a fellow Marine bet he wouldn’t.

Standing on a base in Afghanistan and wearing his uniform and black sunglasses, he says on the 19-second video: "Hey Mila. It’s Sergeant Moore, but you can call me Scott. I just wanted to take a moment out of my day to invite you to the Marine Corps Ball on November 18th in Greenville, N.C., with yours truly. So take a second, think about it and get back to me."

He said that though he has not communicated directly with the actress, "I have heard back from her people."

"I’m very excited about the opportunity to share the experience with Ms. Kunis and would like to thank her for accepting my offer," he said.

The corps’ anniversary ball is one of the most important events on a Marine’s calendar, according to spokeswoman Capt. Kendra Hardesty. Balls are held at bases and less formal celebrations by units in the field to mark the Nov. 10, 1775, founding of the branch.

Balls at garrisons are formal affairs, following a ceremony established in 1952. At each ball, the Marine Corps commandant’s birthday message is read, along with a 1921 order issued by Maj. Gen. John A. Lejeune summarizing the tradition and mission of the corps.

After that, a cake-cutting ceremony is held in which the first piece is presented to the guest of honor, and then to the oldest Marine present, who in turn passes it to the youngest Marine present.

"This ball will be special not only because of Mila, but also because we will have recently returned from our deployment to Afghanistan," Moore said. He also served in Iraq in 2009.

Kunis won’t be the first celebrity to attend a Marine birthday ball. Other Hollywood stars who’ve attended over the years include action film actor Chuck Norris and R. Lee Ermey, a retired Marine whose most famous role was an intense drill instructor in the film ‘Full Metal Jacket.’

Gisele Bundchen not among world’s top five models in demand

Gisele Bundchen, Kate Moss, and Claudia Schiffer may be well known, but their names do not figure anywhere on the list of the world’s top five most in-demand models by industry standards. The list features rather less familiar names like Anja Rubik (26), Freja Beha Erichsen (23), Lara Stone (27), Abbey Lee Kershaw (24), and Constance Jablonski (20). The five alone have collectively appeared on 265 magazine covers, walked 232 catwalk shows and have 115,000 Twitter followers. A survey by Fashion Spot showed, Polish model Rubik was the most in-demand girl between April 2010 and April this year, and she has posed on an impressive 59 magazine covers, and appeared on 43 designers’ runways.

But that is a small workload compared to Constance Jablonski, who walked for an impressive 83 designers in the past year alone. That is in addition to appearing on 46 magazine covers.

Lara Stone, the Dutch-born model wife of comedian David Walliams, ranked third in the list, but due to her contract with Calvin Klein, her appearances have been fewer than her peers, with only two runway shows and 47 magazine covers.

Danish model Freja Beha Erichsen is one of the industry’s most popular names, having landed high-profile campaigns for Chanel and Valentino. In addition to appearing on 65 different covers and in 51 shows, she also starred in a short film by Karl Lagerfeld.

Melbourne-born Abbey Lee Kershaw rounds out the top five. She has also modelled for Chanel, as well as Tom Ford, and has been hailed Australia’s biggest model export since Elle Macpherson.

Anushka Sharma goes glam for Maxim

Move over to the cute, bubbly and girl-next-door Anushka Sharma and meet the hot and sizzling ‘Band Baaja Baarat’ babe. The girl has shot in a sumptuous and sexy avatar for the cover of the latest edition of Maxim. Her tousled hair, rosy red lips and the silk outfit surely give her a complete image makeover, making her a brand new hot property of Bollywood. The delight does not end here. Besides the cover page, Anushkha has some impressive pictures inside the edition too.

Oprah Winfrey not to host Oscars 2012

Talk show queen Oprah Winfrey will not host the 84th Annual Academy Awards in February next year. "It’s not true, and I don’t know where that story even came from," said Tom Sherak, president of the Academy of Motion Picture Arts and Sciences. "You have to remember how it works. First, I have to hire a producer, and then the producer comes to the Academy with suggestions for the host. So how could we have a host without a producer?" he asked.

Claudia Schiffer launches mum-friendly fashion line

Supermodel and super-mom Claudia Schiffer has launched her new cashmere collection in Paris during Haute Couture fashion week with the hope that her brand will spice up the fashion taste of other mothers. The 40-year-old former ‘Chanel’ muse said at designer store Colette that she always wanted to get into fashion design and had finally decided to launch her own brand that will flaunt the kind of clothes she wears all the time as a working mother, such as cashmere dresses and sweaters. “I am always very busy, I have a family life, I want to wear the same outfit when I bring my children to school, then go to work with it - and in the evening I want to be able to just change accessories,’ said Schiffer. ‘Effortless chic. That is the idea,’ she said.

Schiffer’s collection that she created in a joint venture with Iris von Arnim, includes long tube black and navy blue dresses, grey oversized cardigans and cable-knit sweaters costing from 250 to 500 pounds.

“I want the product to live without my name so that it does not really need me. As a company, I hope it builds up over time so that one day, hopefully, I can hand it over to my children,” added Schiffer for whom the launch was a ‘dream come true’.

Blake Lively is Stella McCartney’s brand ambassador

It has emerged that Blake Lively is set to become the brand ambassador for British designer Stella McCartney. McCartney has said that Lively, who is an animal lover like her boyfriend Leonardo DiCaprio, would be the perfect brand ambassador for her company in America. “Like Leonardo, Blake is an animal lover and believes in cruelty-free fashion so when she met Stella at the Met Ball last month she found they shared many of the same ideals,” said a source. Stella thinks Blake would be the perfect brand ambassador for her company in America.

Katie Price buys a specially designed Porsche car

Glamour model Katie Price has bought a specially designed Porsche car worth 100,000 pounds. Price was on cloud nine when she received delivery of the new car. The luxury car - one of its kind in the world - was redesigned according to Price’s specifications by Kahn Design in Bradford, Britain. The 33-year-old also owns a pink Range Rover, a pink VW Beetle, a candy pink scooter and a pink horse-box, both of which are emblazoned with her famous silver glittery tiara stamp.

Hugh Laurie becomes brand ambassador of L’Oreal Paris

British actor Hugh Laurie, who is famed as grumpy Dr House has been cast as the new male face for L’Oreal Paris Men Expert products. With the new feather in his cap, the 52-year-old has joined the league of Gerard Butler and Patrick Dempsey, who are already ambassadors for L’Oreal Paris. “At first I thought it was a mistake, but then I realized that L’Oreal wasn’t looking for models but for people with strong personalities, who are worth it and who aren’t afraid to proclaim that using cosmetics can be a very masculine decision after all,” said Hugh. The men’s grooming business has grown significantly over the past two years, with British men now spending more on skincare than ever before.

At such a time and scenario, it is presumed that Laurie could be the ideal model to attract men who fear their masculinity will be threatened by using cosmetics.

Geri Halliwell to launch her own fashion line

Looks like Geri Halliwell has been inspired by her former ‘Spice Girls’ band mate Victoria Beckham in fashion as she has decided to launch her own range of evening dresses. While Beckham’s self-titled brand has already won the approval of the fashion industry, Halliwell has decided to create a range of dresses for British high street store ‘Next’, for release later this year. “I’ve been sketching everything myself. I’m thrilled with the results. The dresses are not stupidly expensive but they are elegant and beautiful,” said Halliwell.

Rachel Weisz: new face of Bulgari perfume

Actress Rachel Weisz is all set to be the new face of Bulgari’s Jasmin Noir fragrance. The British beauty - who married James Bond star Daniel Craig last week - will represent the brand for a new campaign shot by Mert Atlas and Marcus Piggott, starting in August. Weisz has previously admitted she has little knowledge about how to make herself look good. "I’m a bit of a wash-and-go kind of girl. I don’t know how to blow-dry my hair, so I never do. I have naturally big, frizzy hair, so I normally have at least two or three hair bands on my wrist."

"I don’t mind not having the blow-dried look - I like a little frizz - and its back in fashion, thanks God," she added.

Catherine Zeta-Jones voted most beautiful British woman

Hollywood actress Catherine Zeta-Jones has been named the most beautiful British woman alive in a new poll. The 41-year-old Welsh topped the list after beating much younger British beauties, including Cheryl Cole (28), and Kelly Brook (31). Zeta-Jones is at number 4 in the all-time list, with ‘Breakfast At Tiffany’s’ star Audrey Hepburn, who died in 1993, at number one. Hollywood’s last great old school star Elizabeth Taylor came second in the poll, followed by Princess Diana at the third spot.

The survey, of 2,000 men and women viewers, was carried out by shopping channel QVC to mark its beauty month. Also in the top 10 are actresses Keira Knightley, Kate Beckinsale and TV presenter Holly Willoughby.