Charlize Theron is the face of Dior watches

Hollywood actress Charlize Theron is the face of the Dior VIII watch collection. The 35-year-old star, who has previously served as the representative for the French brand J’adore’s fragrance collection - did not hesitate when she was asked to work with Dior because she saw how "good looking" the watch was. "To work with them was a no-brainer and when I saw the product I was like, ‘That is a good looking watch!’," she said. However, the Oscar-winning beauty has not always been a great fan of watches and only recently began to sport the wrist accessory because she "missed" it. "I didn’t even wear a watch for like 10 years and only two years ago did I start wearing one again. I really missed it as a piece of jewellery," she said. Theron also said that she had never come to terms with seeing billboards with her face on them.

"How is that normal? It’s always incredibly bizarre. It’s like an out of body experience in many ways. I’m very proud of it, but it’s very awkward to look at yourself like that," she said.

Tarun Tahiliani launches jewelled watch collection

Ace couturier Tarun Tahiliani has launched a collection of watches in collaboration with Timex Group. “The exclusive collection of jewelled watches is inspired by Indian women”, says Tahiliani who has launched it under his label. "The collection is very close to my heart as each timepiece contributes to the beauty and timelessness that is the quintessential Indian woman. Combining opulence with luxury, each timepiece is graceful and unique," Tahiliani said. The designer, known especially for his bridal wear, says he is glad to be associated with Timex for the collection. "I decided to collaborate with Timex because of their iconic status and technological superiority," he added. His watch collection, which offers 14 exclusive designs, has two sub-brands - tarun tahiliani, a bridal collection and OTT by Timex, a ready-to-wear collection. The ornamental pieces are decorated with traditional ‘jadau’ work with precious stones and even pearls.

V.D. Wadhwa, CEO, Timex Group India, said the collection is to lure female customers. "Timex is well-known in India for its sporty, fashionable watches and primarily perceived as a men’s brand, though a considerable contribution comes from the women segment. One of our key strategies going forward is to increase our brand connect with the women consumer and no one else understands the Indian woman better than Tarun," said Wadhwa.

"Tarun has always had a flair for couture and is known for his deep sense of style and craftsmanship. These watches are a true reflection of Tarun’s love for style and grandeur and Timex’s sense of heritage and innovativeness," he added.