Monday, January 24

Heidi Klum to launch a new fragrance

Heidi KlumHeidi Klum is all set to launch her new signature fragrance. The 37-year-old German beauty has signed a deal with global beauty company Coty Inc to develop and market the new scent titled ‘Heidi Klum Shine’. "Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. "I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!" said Klum in a press statement. The mother of four has designed an active wear collection already and hosted three TV shows.

"Heidi is an international powerhouse and role model and her fragrance wil bring her even closer to her adoring fans around the world," said Bernd Beetz, Chief Executive Officer, Coty Inc.

‘Heidi Klum Shine’ is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the company’s Coty Beauty division.

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