GAJA by SABYASACHI, collaboration between Sabyasachi Mukherjee and GAJA, retail brand of Shree Ganesh Jewellery House (SGJHL), one of India’s top jewellery houses has made its successful debut in Guzaarish. The collection designed by Sabyasachi Mukherjee and crafted by GAJA completes the look of Aishwariya Rai, as Sophia in the film. GAJA by SABYASACHI reflects a multicultural influence; set in precious and semi precious gemstones with minakari and filigree crafted by around 60 skilled karigars from Bengal at the manufacturing unit of Shree Ganesh Jewellery House at Manikanchan SEZ. The karigars gifted with expertise from legacy and trained from a very young age, specialise in fine filigree and minakri and work under Sabyasachi’s guidance.
Made in 18 K - 22 K gold and set with colourful gemstones like emerald, turquoise, coral, moonstone, amethyst ruby and other semi-precious stones, some of the distinguishing designs featured in Guzaarish are the Navratan necklace, Raindrop earrings, Coral Kanpashas, Rhodolite balis, Butterfly earrings, minakari Bird ring and the turquoise and coral ring. . The striking Navratan necklace is the masterpiece of the collection worn by Aishwariya to capture the romantic climax of the film when Sophia, the nurse, becomes Sophia, the bride as Mrs. Mascarenhas. The Navratan is a distinctive piece of bridal, bringing out the essence of the atypical and unusual bride in her odd predicament.
For the collection, Sabyasachi used precious and semi-precious stones, minakari and filigree and had to work with about 60 skilled workers from West Bengal to complete the line.
Sabyasachi Mukherjee said “When Sanjaj Leela Bansali approached me for Guzaarish, I realised that jewellery would play a very important role in shaping up Sophia’s character as played by Aishwariya. It would have to be nomadic, quirky & personalized and so I decided to bring on board GAJA in SABYASACHI because it epitomizes that spirit. The whole line has been design by me keeping in mind a multicultural element with a nomadic vibe.”