Apparel major ITC Lifestyle Retailing recently launched its Miss Players line of trendy fashion wear targeting ‘the vivacious young woman between 18-25 years’.
Well-known film actor Amrita Rao, ‘with her vibrant and youthful personality’, will be the face of the brand, ‘stylishly bringing alive the spirit of fun and playfulness’, the company said.
Miss Players offers ‘a vibrant wardrobe of cool casual-wear, exciting party-wear and chic work-wear’ in the Rs.495 to Rs.995 price brand, the company said in a statement.
‘Miss Players is positioned as a trendy, fashion brand for the young woman to make a lively and playful style statement. This platform of ‘style with a playful side’ is also reflected in the tagline for the brand – ‘Play it Cool’,’ the statement added.