Friday, January 28

Lara Dutta to launch her designer shoe line

Lara DuttaAfter showing her acting skills, Bollywood hottie Lara Dutta is fast honing her entrepreneurial skills. After the successful launch of her fitness DVD, Lara Dutta is all set to launch her designer shoe line. A source revealed, “After the success of her fitness DVD, Lara is now preparing to launch her own range of shoes. Mahesh is very encouraging and supportive of Lara’s decisions and has been sharing his own business expertise with her. She had shown some designs and samples to him and he encouraged her to take it up on a more serious level and launch her collection.” Adds an insider, “Mahesh is impressed with Lara’s eye for detail and talent. Work is in progress on the shoe launch and Lara is working on it. Lara is planning to launch it at the end of the year.”

The source said further that Lara is taciturn about the details, “It’s still too early to talk about it, but the designer shoes will be a high-end, expensive, limited edition line. It will be all kinds of shoes - from ladies’ casual to formal wear including stilettos and sandals, and sports shoes. Lara is personally looking into the concepts and designs.”

It is believed that Lara Dutta will launch her new business venture in a tie-up with an international footwear brand, “She has been talking to a few brands for the tie-up. Mahesh Bhupathi’s company, Globosport, is marketing it on her behalf and talking to the various shoe brands. Once the shoe brand is locked, they will figure the extent of Lara’s involvement and participation in the whole project. It’s a mutual basis agreement. Lara is very excited about it. It’s always been her dream to launch a fitness DVD and shoe collection one of which has come true and the other is happening too.”

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