Thursday, January 6

Blake Lively becomes new face of Chanel

Blake Lively: Brand Ambassador of ChanelBlake Lively has become the new face of Chanel and will front the French fashion house’s campaign for its new Mademoiselle handbag line. The 23-year-old actress is the official ambassador for the new handbag range and will star in a campaign photographed by Karl Lagerfeld. The campaign was shot at Chanel’s historic Rue Cambon headquarters and Lagerfeld was hugely impressed with Lively. "It was an easy job because everyone fell in love with her," the Chanel designer said. Lively, who was introduced to Karl by US Vogue editor Anna Wintour last year, said, "How did Cinderella feel when she slipped on the glass slipper? How did Snow White feel when she met her Prince Charming? A dream come true is an understatement. I can say that I feel like the happiest, luckiest girl around."

The young actress said she has always been a fan of Chanel because the designs never date. "It is timeless, chic, graceful, intelligent, iconic and ever relevant."

The adverts will be launched in magazines in April.


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