Karan Johar’s Dostana has inspired Pantaloons. So, Pantaloons has launched a new line of outfits inspired by the youthful style of stars in Dostana.
The movie stars Abhishek Bachchan, John Abraham and Priyanka Chopra. Dostana Collection will be available across all 43 Pantaloons stores, across 21 cities. Pantaloons Dostana Collection is inspired by the underlying theme of the movie, which is youthful and stylish .
The movie stars Abhishek Bachchan, John Abraham and Priyanka Chopra. Dostana Collection will be available across all 43 Pantaloons stores, across 21 cities. Pantaloons Dostana Collection is inspired by the underlying theme of the movie, which is youthful and stylish .
“Pantaloons Dostana Collection” available at Pantaloons features men’s casual wear including shirts, t-shirts, cargoes and denims ;while the women wear collection includes tops, t shirts and denim. These are available across brands exclusively available at Pantaloons, such as RIG, Bare Denim and Annabelle.
CEO of Pantaloons, Sanjeev Agrawal said, “Films influence fashion in India to a large extent and new trends are set and reset with the release of films. Pantaloons understands this, and constantly looks at films, which represent the aspirations of the youth. Dharma Productions’ – Dostana is one such film, which is youthful and stylish and hence we at Pantaloons have launched a collection inspired by the style statement of the stars.”
Pantaloons has been associated with several films in the past and has created merchandise for films like Main Prem Ki Diwani Hoon, Kya Kool Hain Hum, Krrish, Ta Ra Rum Pum, Tashan, and lately Bachna Ae Haseeno.
Launching stylish outfits inspired and associated with films have become latest and unique trend for promoting movies as well as attires.
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