The promotional scenes of Rab Ne Bana Di Jodi have hit the media. It is the latest venture of Yash Raj films. Shah Rukh Khan plays Surinder Sahni. This could be a shift of character from Raj or Rahul.. as king khan has been playing for long.Yash Raj Films released the first look promo for their upcoming film on Sunday, November 2, to coincide with lead star Shah Rukh Khan’s 43rd birthday. The promo shows Shah Rukh and debutante Anushka Sharma cavorting to the cheery beats of ‘Haule Haule’.
In the one-minute promo, we get two quick shots of the debutant actress, young Anushka Sharma. Then Shah Rukh Khan appears as the character seen in the first look poster- His hair matted down, dorky glasses and a mustache. He’s dancing in the streets, interacting with others, and we get a peek of Anushka riding in a rickshaw. In the end, we see SRK and Anushka together, with SRK putting a bit of sindoor on Anushka’s forehead.
The promo for the film, penned and helmed by Aditya Chopra, is being aired on all television channels from today. The Music of Rab Ne Bana Di Jodi, composed by Salim and Suleman Merchant, is releasing on November 6.
As part of a unique marketing strategy, YRF has also installed life-sized 6-feet tall lenticular standees at all theatres, which gives the onlooker a unique view of both the looks of Shah Rukh Khan in the film, when viewed from different angles.
Yash Raj is pinning their hopes on Rab Ne Bana Di Jodi. Amidst their past six releases - Laaga Chunari Mein Daag (2007), Aaja Nachle (2007), Tashan (2008), Thoda Pyaar Thoda Magic (2008), Bachna Ae Haseeno (2008), Roadside Romeo (2008) - only Bachna Ae Haseeno managed to stir the box office.
Rab Ne Bana Di Jodi is expected to hit the theatres on December 12.
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