When it comes to brand endorsements there can be no bigger star than Shah Rukh Khan. After endorsing countless top brands such as Pepsi, ICICI Bank, Nokia, Hyundai, Tag Heuer etc, SRK will now be seen endorsing yet another premiere brand. According to sources, SRK has been roped in as a brand ambassador by FMCG major Colgate Palmolive. The deal with the superstar was signed a couple of days ago.Colgate-Palmolive is a key player in the oral care category - toothpaste, toothbrush, toothpowder and whitening products. Now with SRK endorsing Colgate, things are only going to get bigger and better for the FMCG giant. As for SRK, after bagging this premium endorsement deal, he has indeed proved that they don't call him 'King Khan' for nothing.
0 comments: