Actress Eva Mendes and Naomi Watts have been named as the new celebrity ambassadors for haircare brand Pantene. Mendes will feature in Pantene’s Breakage to Strength collection, while Watts will be seen in Flat to Volume range. Both will appear in their respective ads from July onwards. "The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged. With Pantene I can use all of these tools and still keep my hair healthy. It’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot," said Mendes.Watts said: "I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions. I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for."
Both the actresses will appear in TV and print ads, in-store displays, iMedia and public relations campaigns.
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