Former Miss World and bollywood actress, Aishwarya Rai may no longer be the the face of brands like Coca-Cola and Nakshatra diamond jewellery in India, but the actress is still riding high on successful and long-standing international endorsements.Aishwarya has completed nearly a decade of endorsing Swiss luxury watch brand Longines and international soap Lux. She has also been the brand ambassador of global haircare brand L'Oreal since 2003.
Noted ad-man Prahlad Kakkar says Aishwarya is sought by well-known brands because she is more than just an actress and is often perceived as an ambassador of India.
Even representatives of the brands that Aishwarya endorses feel she adds a new dimension to their products.
For Aishwarya, who has made her presence felt internationally through English language films like Bride and Prejudice, Mistress of Spices, Provoked and Pink Panther 2, signing films and endorsements has been a very selective affair.
Lot had been said about Aishwarya's dipping popularity as Bollywood's reigning endorsement queen when 24-year-old Katrina Kaif replaced her as the face of Nakshatra jewellery last year.
Ash had earlier signed De Beers for their brand Nakshatra. Later De Beers sold this brand to the Gitanjali group and they started branching out into accessories like hairbands, clips, etc. That's when she decided to disassociate herself from the brand and later it went to Katrina.
Aishwarya was never asked to leave endorsing a product, it was always her own decision. When she left Coca-Cola, it was a decision taken only after she was going to marry Abhishek because the Bachchans no longer believe in promoting and endorsing aerated drinks.
Aishwarya takes home nearly Rs.1 billion from advertising assignments annually.
0 comments: