
According to reports, it’s the highest endorsement deal ever in Bollywood. The deal includes a two-year contract during which period Aamir is expected to make himself available for an allotted number of media shoots, press advertisements and personal appearances.
According to advertisement guru Prahlad Kakkar, "That is a hell of a lot of money to pay. Aamir has indeed come a long way. But it isn’t surprising; he brings a great degree of single-minded exclusivity to a brand. Associating with Aamir is also a plus for the product in another sense because he is very particular about the script, his own image and the image of the product he endorses."
The actor, who is already a brand ambassador for several companies like Parle, Coca-Cola, Tata Sky and Samsung, has now added yet another big name to his endorsement kitty.
And even though many say that it is his recent hit ‘3 Idiots’ that has got him the deal, sources state that the deal was inked before the film released.
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