Saturday, March 7

Jai Ho- becomes Political Campaign Song

As the Elections are nearing up, the battle for votes is heating up and up. For every election political figures keep turning to the famous filmi folk to lend support to their campaign. However, this time, the Films-Politics connection has gone to a new level altogether.

With the recent sweep at the Oscars and the final rise to fame by music maestro A.R. Rahman, the song- Jai Ho -from Slumdog Millionaire has become a global hit. And just recently, Congress has officially acquired the rights to use the song for their election campaign.
jai ho-political campaign song
The cartoonist Satish Acharya gives here a funny take on how the political party might want to alter the song to push their leader with their campaign. Something which is a challenge for even the Oscar winner Rahman, looking at the stunted expression of his caricature.

Over and all, it can be said that films always help gain publicity, even for the politicians.

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