After riding a two-wheeler in the blockbuster film ‘3 Idiots’, actress Kareena Kapoor has now been appointed as the brand ambassador of Mahindra’s new two wheeler - PowerScooter."My experience with Mahindra scooter dates back to two years ago, when I rode a Mahindra PowerScooter in ‘3 Idiots’. I am delighted to be working with them," Kareena said.
The 30 year old will feature in a multimedia campaign for the brand. The first campaign will be for the Mahindra Rodeo, which will be launched later this month.
Kareena said, "Rodeo is a youthful, fun and fresh brand. It has the right mix of style and power."
According to Anoop Mathur, president, two-wheeler sector and member of the group executive board, Mahindra & Mahindra Ltd, "The company has roped in Kareena for her strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent.”
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