Cheryl Tweedy Cole has got a humongous pay rise after she gave the ITV show ‘The X Factor’ a huge ratings lift in the last series.She will now be paid a staggering 1.2million pounds, up from 800,000 pounds.
Her new pay deal is a reward for her key role of winner Alexandra Burke’s mentor, and for helping viewing figures soar.
“Cheryl is the nation’s darling,” said a source. "We may be living in the toughest economic times in decades, but when someone helps a show pull nearly 15 million viewers - as on last year’s X Factor final - then you have to pay to keep them on board. Cheryl made last year’s series. She gave us glamour and helped bring in the young viewers that we desperately need to woo advertisers. She’s worth every penny,” the source added.
With the huge pay rise, Cheryl, 25 - wife of Chelsea and England footballer Ashley Cole - will earn almost three times as much as her rival judge Dannii Minogue.
Coming just a year after she replaced Sharon Osbourne, Cheryl’s pay rise has proved that she really does have ‘The X Factor’.
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