Kristen Stewart has been announced as the new face of Balenciaga’s fragrances. The “Twilight Saga” star, who has previously confessed to not knowing much about the fashion world, said she is excited to be involved with the "cool" brand as she has always been a big fan of the Spanish design house. "Balenciaga has always stood out to me. Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always knew and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now. The brand is just cool. That’s the way it is," Stewart said.Creative director of the brand Nicolas Ghesquiere said the 21-year-old actress was great for Balenciaga because of her progressive character.
"Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence. I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga," Ghesquiere added.
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