GAJA by SABYASACHI, collaboration between Sabyasachi Mukherjee and GAJA, retail brand of Shree Ganesh Jewellery House (SGJHL), one of India’s top jewellery houses has made its successful debut in Guzaarish. The collection designed by Sabyasachi Mukherjee and crafted by GAJA completes the look of Aishwariya Rai, as Sophia in the film. GAJA by SABYASACHI reflects a multicultural influence; set in precious and semi precious gemstones with minakari and filigree crafted by around 60 skilled karigars from Bengal at the manufacturing unit of Shree Ganesh Jewellery House at Manikanchan SEZ. The karigars gifted with expertise from legacy and trained from a very young age, specialise in fine filigree and minakri and work under Sabyasachi’s guidance.Made in 18 K - 22 K gold and set with colourful gemstones like emerald, turquoise, coral, moonstone, amethyst ruby and other semi-precious stones, some of the distinguishing designs featured in Guzaarish are the Navratan necklace, Raindrop earrings, Coral Kanpashas, Rhodolite balis, Butterfly earrings, minakari Bird ring and the turquoise and coral ring. . The striking Navratan necklace is the masterpiece of the collection worn by Aishwariya to capture the romantic climax of the film when Sophia, the nurse, becomes Sophia, the bride as Mrs. Mascarenhas. The Navratan is a distinctive piece of bridal, bringing out the essence of the atypical and unusual bride in her odd predicament.
For the collection, Sabyasachi used precious and semi-precious stones, minakari and filigree and had to work with about 60 skilled workers from West Bengal to complete the line.
"Guzaarish is a joint effort of one the most sensitive filmmakers, Sanjay Leela Bhansali, India’s leading fashion designer Sabyasachi Mukherjee and GAJA, the brand from India’s foremost manufacturer of jewellery. It is also a matter of pride for all of us that the most beautiful woman in the world Aishwarya Rai Bachhan is wearing our jewellery in Guzaarish’, " said Nilesh Parekh, chairman of Shree Ganesh Jewellery House.
Sabyasachi Mukherjee said “When Sanjaj Leela Bansali approached me for Guzaarish, I realised that jewellery would play a very important role in shaping up Sophia’s character as played by Aishwariya. It would have to be nomadic, quirky & personalized and so I decided to bring on board GAJA in SABYASACHI because it epitomizes that spirit. The whole line has been design by me keeping in mind a multicultural element with a nomadic vibe.”
Sabyasachi Mukherjee said “When Sanjaj Leela Bansali approached me for Guzaarish, I realised that jewellery would play a very important role in shaping up Sophia’s character as played by Aishwariya. It would have to be nomadic, quirky & personalized and so I decided to bring on board GAJA in SABYASACHI because it epitomizes that spirit. The whole line has been design by me keeping in mind a multicultural element with a nomadic vibe.”
Mr. Nilesh Parekh, Chairman, Shree Ganesh Jewellery House said, “Guzaarish is a joint effort of one the most sensitive film maker Sanjay Leela Bhansali, India’s leading fashion designer Sabyasachi Mukherjee and GAJA, the brand from India’s foremost manufacturer of Jewellery. It is also a matter of pride for all of us that the most beautiful woman in the world Aishwarya Rai Bachhan is wearing our Jewellery in Guzaarish. Sabyasachi and Shree Ganesh have had a tie-up for over two years now and it is an association which we cherish and the result is there for everyone to see. It is also a matter of joy that GAJA is the first Jewellery Brand from the East to have been featured in a block-buster from Bollywood. The world-renowned karigars working for Shree Ganesh who happens to be from the region must be a happy lot today.”
The price range of rings and earrings starts from Rs.40,000/- and navratan necklaces are priced at Rs.510,000/- The line GAJA by SABYASACHI retails from Sabyasachi stores in Kolkata & Mumbai.
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