
The “Girls Aloud” singer knownfor her dark long mane became the ambassador of a shampoo brand despite the fact that her hair is styled with extensions worth 7000 pounds.
The images lead to complaints that the adverts were misleading.
Cole’s advertisements for L’Oreal promised to tackle weak, limp, lifeless, dull or straw-like hair, by making it feel stronger, weightless and silkier.
Hairdresser Simon Forbes, who is credited with inventing extensions almost 30 years ago, too had spoken out against the advertisements saying, "Cheryl looks great because of her extensions and L’Oreal are bathing in that light."
After the controversy erupted into a national debate, the popstar showed off her natural hair for the first time during a night-out in London.
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