Celina Jaitly has just shot an ad for PETA (People for The Ethical Treatment of Animals), in an effort to raise awareness about the cruelty endured by captive elephants. The super-cool ad, whose tagline reads as “Shackled, Beaten, Abused”, has been shot by the ace photographer Rakesh Shrestha. Talking about the sensitivity and the bare-truth of this ad, Celina said, "In Mumbai and other parts of India, I have seen so many elephants that are kept in such bad conditions in captivity. I think PETA has taken a very good step, and I am proud to be associated with this cause."
PETA India's Anuradha Sawhney added, "Captive conditions cannot provide for the complex needs of elephants. These majestic animals belong in the wild, but instead they are locked up like criminals - even though they have committed no crime. A more respectful way to observe these animals is through fascinating wildlife programmes on TV."
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