Aishwarya Rai has recently turned down the offer to endorse a fairness cream of a global cosmetic company.
She has taken a firm stand that she will not endorse skin-lightening products in a country, which is obsessed with fair skin and discriminates against women with dark skin.
After Aishwarya turned down the offer, the cosmetic company signed Sonam Kapoor to endorse their product. The cosmetic company is positioning Sonam Kapoor as a “young face”, as opposed to Aishwarya Rai who may now be called the “older face” of the cosmetic industry.
“When Aishwarya Rai refused, the cosmetic company was forced to get Sonam Kapoor into the picture. They need an Indian face for the promotion of the fairness cream and Sonam Kapoor was the next ideal choice,” reveals a source.
Monday, December 29
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- In Pics: Katrina Kaif endorsing Nakshatra Jewellery
- Katrina Kaif shines with Nakshatra
- Aishwarya Rai says no to fairness creams
- Aamir Khan starrer Ghajini gets English Subtitles
- Laura Elena Zuniga Huizar – The Mexican Beauty Que...
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- Asin Thotumkal shifting to Mumbai
- Sonam Kapoor to endorse L’Oreal
- Yama Sushi - Japanese Restaurants in Mission Viejo
- Shah Rukh Khan among most powerful in world
- Schools for Medical Assistants
- Scarlett Johansson will not be a mum soon
- Neetu Singh covers Good Housekeeping
- Anushka Sharma looking for real life Surinder Sahni
- Hugh Jackman crowned Sexiest Man Alive 2008 by People
- Dilli 6 promos released in Dubai
- Rab Ne Bana Di Jodi goes to Oscars Library
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- Mohanlal becomes Lieutenant Colonel in Territorial...
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- The Making of Kingfisher Calendar 2009
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- Is ASIN the next Bollywood Queen
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- Nouveau Riche University - your guide to real esta...
- Isha Koppikhar on cover of FHM
- Parvathy Omanakuttan is Miss World First Runner 2008
- Katrina Kaif – the most searched name on google
- Imtiaz Ali on cover of Andpersand
- Meaningful Beauty on TV Top Ten
- Aishwarya does insignificant role
- Kareena Kapoor plays a surgeon in Kambakth Ishq
- Diana Penty replaces Deepika Padukone for Maybelline
- First concert in Mumbai after terrorist attacks
- Dia Mirza during Peace March in Mumbai
- Deepika Padukone and Ranbir Kapoor in cold war
- Dia Mirza in December edition of T3
- Kangana Ranaut working hard on her diet
- Salman Khan to romance Lisa Lazarus
- Jiah Khan hot photoshoot for Maxim
- People becoming Nouveau Riche
- Slumdog Millionaire to be released in India in Jan...
- Katrina Kaif in Vogue December edition
- Nikhil Advani to shoot Chandni Chowk To China in B...
- Jiah Khan hot photoshoot for Maxim
- Aamir Khan in December issue of GQ magazine
- Loose weight and feel better
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